Who Likes You...and Why? A typology of Facebook Fans

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

Original language	English (Ireland)
Journal	Journal Of Advertising Research
Volume	54
DOIs	https://doi.org/10.13025/23181 https://doi.org/10.2501/JAR-54-1-092-109
Publication status	Published - 1 Jan 2014

Authors (Note for portal: view the doc link for the full list of authors)

@article{af9088ffe3674301aaa453ba2c4ee15c,

title = "Who Likes You...and Why? A typology of Facebook Fans",

author = "Eimear Wallace and Isabel Buil and \{de Chernatony\}, Leslie and Michael Hogan",

year = "2014",

month = jan,

day = "1",

doi = "10.13025/23181",

language = "English (Ireland)",

volume = "54",

journal = "Journal Of Advertising Research",

}