| Original language | English (Ireland) |
|---|---|
| Title of host publication | The 43rd Annual Macromarketing Conference, Leipzig, Germany. |
| Publication status | Published - 1 Jan 2018 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Domegan, C., McHugh, P., Devaney, M., Hogan, M. and Broome, B.
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