@inproceedings{a1b0ae417bf447b1978b546199130e0d,
title = "Watching people making decisions: A gogglebox on online consumer interaction",
abstract = "This paper presents a research study, using eye tracking technology, to measure participant cognitive load when encountering micro-decision. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs faced in online transactional processes is discussed. The main findings relate to participants' subjective cognitive load and task error rates.",
keywords = "Cognitive load, Decision constructs, Eye tracking, Micro-decision, NASA-TLX",
author = "Chris Barry and Mair{\'e}ad Hogan",
note = "Publisher Copyright: {\textcopyright} ISD 2019. All rights reserved.; 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019 ; Conference date: 28-08-2019 Through 30-08-2019",
year = "2019",
language = "English",
series = "Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019",
publisher = "Association for Information Systems",
editor = "Alena Siarheyeva and Chris Barry and Michael Lang and Henry Linger and Christoph Schneider",
booktitle = "Proceedings of the 28th International Conference on Information Systems Development",
}