@inproceedings{59a3680d8c574bc2a70c23fae21ce956,
title = "Watching people making decisions: A gogglebox on online consumer interaction",
abstract = "This paper presents a research study using eye tracking technology to observe user interaction with online decisions. Using a subjective measurement scale (NASA-TLX), cognitive load is measured for participants as they encounter micro-decisions in the online transactional process. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs encountered by participants in the online domain is also discussed. The main findings in this paper relate to participants{\textquoteright} subjective cognitive load and task error rates. The overall rationale for the study is to probe ethics in information systems design.",
keywords = "Cognitive load, Decision constructs, Eye tracking, Micro-decision, NASA-TLX",
author = "Chris Barry and Mair{\'e}ad Hogan",
note = "Publisher Copyright: {\textcopyright} The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020.; 28th International Conference on Information Systems Development, ISD 2019 ; Conference date: 28-08-2019 Through 30-08-2019",
year = "2020",
doi = "10.1007/978-3-030-49644-9\_12",
language = "English",
isbn = "9783030496432",
series = "Lecture Notes in Information Systems and Organisation",
publisher = "Springer ",
pages = "198--212",
editor = "Alena Siarheyeva and Chris Barry and Michael Lang and Henry Linger and Christoph Schneider",
booktitle = "Advances in Information Systems Development - Information Systems Beyond 2020",
}