Voluntary environmental policy instruments: Two Irish success stories?

Voluntary environmental policy instruments have attracted much interest in recent years, yet they remain firmly established only in the industrial setting of the typical environmental policy 'leader' states such as the Netherlands or Germany. This paper examines two Irish examples of innovative voluntary agreements, a farm plastic recycling scheme and a bird conservation project. These both suggest that the voluntary approach can be applied successfully outside the typical industrial sector. Noteworthy in explaining the emergence of the two case studies here was a policy transfer effect from the UK, involving organized Irish farming interests and Irish bird conservationists. A fear of impending state legislation, which is often cited as a vital precondition for successful voluntary approaches, was actually less important than the autonomous initiative of the interest groups themselves. It is suggested that a more important role for the state lies in ensuring good policy co-ordination. A concluding discussion examines the general problems and potential of relying on interest groups to transfer and implement innovative voluntary environmental policy instruments.