Virality and Vlogs: A Netnographic Study on the Role of Vloggers in Viral Marketing Campaigns

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publication51st Academy of Marketing Conference
Publication statusPublished - 1 Jul 2018

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Torres, A.M.; Kenney, A.; Kieszkowska, M.; Wigboldus,

Cite this