Value, values, symbols and outcomes

Christine Domegan; Michaela Haase; Kim Harris; Willem Jan van den Heuvel; Carol Kelleher; Paul P. Maglio; Timo Meynhardt; Andrea Ordanini; Lisa Peñaloza

doi:10.1177/1470593111429515

Value, values, symbols and outcomes

Christine Domegan
, Michaela Haase
, Kim Harris
, Willem Jan van den Heuvel
, Carol Kelleher
, Paul P. Maglio
, Timo Meynhardt
, Andrea Ordanini
, Lisa Peñaloza

Marketing

Research output: Contribution to a Journal (Peer & Non Peer) › Review article › peer-review

11 Citations (Scopus)

Original language	English
Pages (from-to)	207-211
Number of pages	5
Journal	Marketing Theory
Volume	12
Issue number	2
DOIs	https://doi.org/10.1177/1470593111429515
Publication status	Published - Jun 2012

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10.1177/1470593111429515

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title = "Value, values, symbols and outcomes",

author = "Christine Domegan and Michaela Haase and Kim Harris and \{van den Heuvel\}, \{Willem Jan\} and Carol Kelleher and Maglio, \{Paul P.\} and Timo Meynhardt and Andrea Ordanini and Lisa Pe{\~n}aloza",

year = "2012",

month = jun,

doi = "10.1177/1470593111429515",

language = "English",

volume = "12",

pages = "207--211",

journal = "Marketing Theory",

issn = "1470-5931",

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TY - JOUR

T1 - Value, values, symbols and outcomes

AU - Domegan, Christine

AU - Haase, Michaela

AU - Harris, Kim

AU - van den Heuvel, Willem Jan

AU - Kelleher, Carol

AU - Maglio, Paul P.

AU - Meynhardt, Timo

AU - Ordanini, Andrea

AU - Peñaloza, Lisa

PY - 2012/6

Y1 - 2012/6

UR - https://www.scopus.com/pages/publications/84862990165

U2 - 10.1177/1470593111429515

DO - 10.1177/1470593111429515

M3 - Review article

SN - 1470-5931

VL - 12

SP - 207

EP - 211

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -

Value, values, symbols and outcomes

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