Value, values, symbols and outcomes

Christine Domegan; Michaela Haase; Kim Harris; Willem Jan van den Heuvel; Carol Kelleher; Paul P. Maglio; Timo Meynhardt; Andrea Ordanini; Lisa Peñaloza

doi:10.1177/1470593111429515

Value, values, symbols and outcomes

Christine Domegan
, Michaela Haase
, Kim Harris
, Willem Jan van den Heuvel
, Carol Kelleher
, Paul P. Maglio
, Timo Meynhardt
, Andrea Ordanini
, Lisa Peñaloza

Marketing

Freie Universität Berlin
Nottingham Business School
Tilburg University
University College Cork
IBM Almaden Research Center
University of St. Gallen
SDA Bocconi School of Management
EDHEC Business School

Research output: Contribution to a Journal (Peer & Non Peer) › Review article › peer-review

11 Citations (Scopus)

Original language	English
Pages (from-to)	207-211
Number of pages	5
Journal	Marketing Theory
Volume	12
Issue number	2
DOIs	https://doi.org/10.1177/1470593111429515
Publication status	Published - Jun 2012

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10.1177/1470593111429515

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title = "Value, values, symbols and outcomes",

author = "Christine Domegan and Michaela Haase and Kim Harris and \{van den Heuvel\}, \{Willem Jan\} and Carol Kelleher and Maglio, \{Paul P.\} and Timo Meynhardt and Andrea Ordanini and Lisa Pe{\~n}aloza",

year = "2012",

month = jun,

doi = "10.1177/1470593111429515",

language = "English",

volume = "12",

pages = "207--211",

journal = "Marketing Theory",

issn = "1470-5931",

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TY - JOUR

T1 - Value, values, symbols and outcomes

AU - Domegan, Christine

AU - Haase, Michaela

AU - Harris, Kim

AU - van den Heuvel, Willem Jan

AU - Kelleher, Carol

AU - Maglio, Paul P.

AU - Meynhardt, Timo

AU - Ordanini, Andrea

AU - Peñaloza, Lisa

PY - 2012/6

Y1 - 2012/6

UR - https://www.scopus.com/pages/publications/84862990165

U2 - 10.1177/1470593111429515

DO - 10.1177/1470593111429515

M3 - Review article

SN - 1470-5931

VL - 12

SP - 207

EP - 211

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -

Value, values, symbols and outcomes

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