Value co-creation in social marketing: functional or fanciful?

Christine Domegan

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

Original languageEnglish (Ireland)
JournalJournal of Social Marketing
Volume3
Issue number3
Publication statusPublished - 1 Jan 2013

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Domegan, C., Collins, K., Stead, M., McHugh, P. and Hughes, T.

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