Value co-creation in social marketing: Functional or fanciful?
- Christine Domegan
- , Katie Collins
- , Martine Stead
- , Patricia McHugh
- , Tim Hughes
- University of the West of England
- University of Stirling
- University of Galway
- Bristol Business School
Research output: Contribution to a Journal (Peer & Non Peer) › Review article › peer-review
105
Citations
(Scopus)