Using neuro-IS/consumer neuroscience tools to study healthy food choices: A review

Michal Folwarczny; Sanchit Pawar; Valdimar Sigurdsson; Asle Fagerstrøm

doi:10.1016/j.procs.2019.12.216

Using neuro-IS/consumer neuroscience tools to study healthy food choices: A review

Michal Folwarczny
, Sanchit Pawar
, Valdimar Sigurdsson
, Asle Fagerstrøm

Reykjavik University
Kristiania University College

Research output: Contribution to a Journal (Peer & Non Peer) › Conference article › peer-review

5 Citations (Scopus)

Abstract

Dietary choices are one of the main drivers of preventable health issues such as obesity or diabetes. Food choice is a complex behavior that is hard to measure with traditional, paper, and pencil-based methods. Neuro-Information Systems (NeuroIS) research is well suited to examine neurophysiological and psychophysiological processes behind complex food choices. This paper aims to scrutinize the feasibility of applying NeuroIS tools in healthy food research. We argue that the most important food choices are made in extra-laboratory conditions-mostly grocery stores. Thus, mobile EEG and eye-tracking seem to be the most promising research tools in this context. Surprisingly, there are only a few EEG and eye-tracking studies on healthy food choices held in extra-laboratory conditions. We discuss this phenomenon and propose future research directions to fit this gap in the literature.

Original language	English
Pages (from-to)	532-537
Number of pages	6
Journal	Procedia Computer Science
Volume	164
DOIs	https://doi.org/10.1016/j.procs.2019.12.216
Publication status	Published - 2019
Externally published	Yes
Event	2019 International Conference on ENTERprise Information Systems, International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2019 - Sousse, Tunisia Duration: 16 Oct 2019 → 18 Oct 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

EEG
Neuro-Information Systems
consumer neuroscience
eye-tracking
food choice behavior
neuromarketing

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10.1016/j.procs.2019.12.216

Cite this

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title = "Using neuro-IS/consumer neuroscience tools to study healthy food choices: A review",

abstract = "Dietary choices are one of the main drivers of preventable health issues such as obesity or diabetes. Food choice is a complex behavior that is hard to measure with traditional, paper, and pencil-based methods. Neuro-Information Systems (NeuroIS) research is well suited to examine neurophysiological and psychophysiological processes behind complex food choices. This paper aims to scrutinize the feasibility of applying NeuroIS tools in healthy food research. We argue that the most important food choices are made in extra-laboratory conditions-mostly grocery stores. Thus, mobile EEG and eye-tracking seem to be the most promising research tools in this context. Surprisingly, there are only a few EEG and eye-tracking studies on healthy food choices held in extra-laboratory conditions. We discuss this phenomenon and propose future research directions to fit this gap in the literature.",

keywords = "EEG, Neuro-Information Systems, consumer neuroscience, eye-tracking, food choice behavior, neuromarketing",

author = "Michal Folwarczny and Sanchit Pawar and Valdimar Sigurdsson and Asle Fagerstr{\o}m",

note = "Publisher Copyright: {\textcopyright} 2019 The Authors. Published by Elsevier B.V.; 2019 International Conference on ENTERprise Information Systems, International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2019 ; Conference date: 16-10-2019 Through 18-10-2019",

year = "2019",

doi = "10.1016/j.procs.2019.12.216",

language = "English",

volume = "164",

pages = "532--537",

journal = "Procedia Computer Science",

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T1 - Using neuro-IS/consumer neuroscience tools to study healthy food choices

T2 - 2019 International Conference on ENTERprise Information Systems, International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2019

AU - Folwarczny, Michal

AU - Pawar, Sanchit

AU - Sigurdsson, Valdimar

AU - Fagerstrøm, Asle

PY - 2019

Y1 - 2019

N2 - Dietary choices are one of the main drivers of preventable health issues such as obesity or diabetes. Food choice is a complex behavior that is hard to measure with traditional, paper, and pencil-based methods. Neuro-Information Systems (NeuroIS) research is well suited to examine neurophysiological and psychophysiological processes behind complex food choices. This paper aims to scrutinize the feasibility of applying NeuroIS tools in healthy food research. We argue that the most important food choices are made in extra-laboratory conditions-mostly grocery stores. Thus, mobile EEG and eye-tracking seem to be the most promising research tools in this context. Surprisingly, there are only a few EEG and eye-tracking studies on healthy food choices held in extra-laboratory conditions. We discuss this phenomenon and propose future research directions to fit this gap in the literature.

AB - Dietary choices are one of the main drivers of preventable health issues such as obesity or diabetes. Food choice is a complex behavior that is hard to measure with traditional, paper, and pencil-based methods. Neuro-Information Systems (NeuroIS) research is well suited to examine neurophysiological and psychophysiological processes behind complex food choices. This paper aims to scrutinize the feasibility of applying NeuroIS tools in healthy food research. We argue that the most important food choices are made in extra-laboratory conditions-mostly grocery stores. Thus, mobile EEG and eye-tracking seem to be the most promising research tools in this context. Surprisingly, there are only a few EEG and eye-tracking studies on healthy food choices held in extra-laboratory conditions. We discuss this phenomenon and propose future research directions to fit this gap in the literature.

KW - EEG

KW - Neuro-Information Systems

KW - consumer neuroscience

KW - eye-tracking

KW - food choice behavior

KW - neuromarketing

UR - https://www.scopus.com/pages/publications/85079892237

U2 - 10.1016/j.procs.2019.12.216

DO - 10.1016/j.procs.2019.12.216

M3 - Conference article

SN - 1877-0509

VL - 164

SP - 532

EP - 537

JO - Procedia Computer Science

JF - Procedia Computer Science

Y2 - 16 October 2019 through 18 October 2019

ER -

Using neuro-IS/consumer neuroscience tools to study healthy food choices: A review

Abstract

UN SDGs

Keywords

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