Abstract
This paper discusses an innovative focus group approach used to study an
Information Systems Development (ISD) environment. The research had to
cope with the application of a broad framework, untested in practice,
seeking to elicit potentially highly sensitive opinions and judgments in
a highly pressurised, time #8209;restricted environment. The researchers
design of the focus groups is discussed along with an evaluation of the
final approach used. The paper concludes with a set of issues for future
researchers to consider when designing focus groups for their own
studies, along with a set of lessons learned and recommendations arising
from the research teams experience in this study
| Original language | English (Ireland) |
|---|---|
| Media of output | Electronic Journal |
| Publisher | Journal of Business Research Methods |
| Edition | 8(2) |
| Publication status | Published - 1 Jan 2010 |