Abstract
This paper discusses an innovative focus group approach used to
study an Information Systems Development (ISD) environment. The research
had to cope with the application of a broad framework, untested in practice,
seeking to elicit potentially highly sensitive opinions and judgments in a highly
pressurised, time-restricted environment. The researchers design of the
focus groups is discussed along with an evaluation of the final approach
used. The paper concludes with a set of issues for future researchers to
consider when designing focus groups for their own studies, along with a set
of lessons learned and recommendations arising from the research teams
experience in this study.
| Original language | English (Ireland) |
|---|---|
| Title of host publication | 9th European Conference on Research Methods for Business and Management Studies |
| Place of Publication | Madrid, Spain |
| DOIs | |
| Publication status | Published - 1 Jan 2010 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- O HEOCHA, C.; CONBOY, K.; WANG, X.