Abstract
In the People’s Republic of China television is a dynamic industry, growing ever more profitable by the day. With a potential viewing population of “over two billion eyes” (Zhu 2013), it would seem that the medium has no obvious limits to growth. Yet fewer people are watching television in the traditional living room mode. Moreover, audiences are less inclined to watch television during prime time.
| Original language | English |
|---|---|
| Title of host publication | Routledge Handbook of New Media in Asia |
| Publisher | Taylor and Francis |
| Pages | 299-307 |
| Number of pages | 9 |
| ISBN (Electronic) | 9781317684985 |
| ISBN (Print) | 9781138026001 |
| DOIs | |
| Publication status | Published - 1 Jan 2015 |
| Externally published | Yes |