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Transforming the Consumer Experience via Social Media

Research output: Chapter in Book or Conference Publication/ProceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationSage Research Handbook on Digital Transformation and Responsibility
PublisherSAGE Publications Ltd.
Publication statusPublished - 1 Jan 2025

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Keenan, A. and Torres, A.M.

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