TY - GEN
T1 - Towards an understanding of farmers' mobile technology adoption
T2 - 24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
AU - Fox, Grace
AU - Mooney, John
AU - Rosati, Pierangelo
AU - Paulsson, Victoria
AU - Lynn, Theo
N1 - Publisher Copyright:
© 2018 Association for Information Systems. All rights reserved.
PY - 2018
Y1 - 2018
N2 - Information technology such as farm management mobile applications present many opportunities to the farming community including reducing paper work, streamlining compliance requirements and providing data backups. However, many family farmers continue to resist adoption of these technologies. In order to improve adoption and sustained usage of these mobile technologies, it is imperative to understand the factors driving adoption and continuance intentions among this group. This study adopts a sequential mixed methods approach combing UTAUT with continuance intention models to examine the predictors of adoption and continuance intention among users and non-users of a mobile farm management application. This study highlights the importance of social influence in initial adoption decisions and the relevance of perceived usefulness and perceived ease of use for increasing intentions to continue use of the application. The study makes empirical and practical contributions for increasing adoption and sustaining usage of mobile technology within the farming community.
AB - Information technology such as farm management mobile applications present many opportunities to the farming community including reducing paper work, streamlining compliance requirements and providing data backups. However, many family farmers continue to resist adoption of these technologies. In order to improve adoption and sustained usage of these mobile technologies, it is imperative to understand the factors driving adoption and continuance intentions among this group. This study adopts a sequential mixed methods approach combing UTAUT with continuance intention models to examine the predictors of adoption and continuance intention among users and non-users of a mobile farm management application. This study highlights the importance of social influence in initial adoption decisions and the relevance of perceived usefulness and perceived ease of use for increasing intentions to continue use of the application. The study makes empirical and practical contributions for increasing adoption and sustaining usage of mobile technology within the farming community.
KW - Adoption intention
KW - Continuance intention
KW - Farmers' technology adoption
KW - Mobile technology adoption
UR - http://www.scopus.com/inward/record.url?scp=85054202435&partnerID=8YFLogxK
M3 - Conference Publication
AN - SCOPUS:85054202435
SN - 9780996683166
T3 - Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
BT - Americas Conference on Information Systems 2018
PB - Association for Information Systems
Y2 - 16 August 2018 through 18 August 2018
ER -