The weight of user decision making during online interactions - Planning an experiment

Chris Barry, Mairéad Hogan

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

1 Citation (Scopus)

Abstract

This paper lays out the design of a research study, using eye tracking technology, to measure participant cognitive load when encountering decision constructs during webpage interactions. It elaborates and improves on a pilot study that was used to test the experiment design. Cognitive load is discussed in detail, in both physiological and subjective terms, as well as techniques to capture participants’ thoughts and feelings immediately after the experiment. This mixed method approach will generate a more holistic comprehension of participants’ decision making and their rationale; and hopefully, improve information systems design ethics.

Original languageEnglish
Title of host publicationProceedings of the 27th International Conference on Information Systems Development
Subtitle of host publicationDesigning Digitalization, ISD 2018
EditorsBo Andersson, Bjorn Johansson, Chris Barry, Michael Lang, Henry Linger, Christoph Schneider
PublisherAssociation for Information Systems
ISBN (Electronic)9789177538769
Publication statusPublished - 2018
Event27th International Conference on Information Systems Development: Designing Digitalization, ISD 2018 - Lund, Sweden
Duration: 22 Aug 201824 Aug 2018

Publication series

NameProceedings of the 27th International Conference on Information Systems Development: Designing Digitalization, ISD 2018

Conference

Conference27th International Conference on Information Systems Development: Designing Digitalization, ISD 2018
Country/TerritorySweden
CityLund
Period22/08/1824/08/18

Keywords

  • Cognitive load
  • Decision constructs
  • Ethics in ISD
  • Eye tracking
  • NASA-TLX

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