The Role of Experiential Marketing in Engaging Prospective Students in Higher Education Marketing

Ann Torres

The Role of Experiential Marketing in Engaging Prospective Students in Higher Education Marketing

Ann Torres

Marketing

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Researching, Advancing and Inspiring Student Engagement (RAISE) Conference, Working Better Together: Collaborations in Student Engagement
Publication status	Published - 1 Sep 2018

Authors (Note for portal: view the doc link for the full list of authors)

Authors
Doherty, A.; Torres, A.M.

Cite this

@inproceedings{86ec09c91aff467aa7af1c69b24ea7ee,

title = "The Role of Experiential Marketing in Engaging Prospective Students in Higher Education Marketing",

author = "Ann Torres",

year = "2018",

month = sep,

day = "1",

language = "English (Ireland)",

booktitle = "Researching, Advancing and Inspiring Student Engagement (RAISE) Conference, Working Better Together: Collaborations in Student Engagement",

}

The Role of Experiential Marketing in Engaging Prospective Students in Higher Education Marketing. / Torres, Ann.
Researching, Advancing and Inspiring Student Engagement (RAISE) Conference, Working Better Together: Collaborations in Student Engagement. 2018.

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review