The Innovation Funnel

Few topics have exercised our minds as much as innovation. Yet for most of us, many aspects of it continue to remain a mystery. The application of innovation in our specific circumstances remains difficult to understand and stubbornly difficult to apply. Despite the many books and articles published on innovation, managers continue to face the same persistent question: How can innovation be better applied in my organisation? There is a new urgency around why companies need to understand and apply innovation. In a global economy there are great opportunities, if companies can anticipate the needs of customers and introduce ideas that can lead to new products, processes and services that meet these needs. On the other hand, if companies do not innovate, then there are many competitors around the world, who will. The aim of this book is to give you some important insights into how ideas can be managed and transformed into innovation in any organisation. The book presents a systematic approach to managing ideas, what causes them and where they will lead you. The book brings together a number of techniques that can be used to improve the innovation process. It includes a range of ideas that are easy to implement and have worked very successfully in leading companies throughout the world.