The Influence of Experiential Marketing in Student Decision Making: A Conceptual Framework

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publication21st Irish Academy of Management Conference
Publication statusPublished - 1 Aug 2019

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Doherty, A. and Torres, A.M.

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