The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

9 Citations (Scopus)

Original language	Undefined/Unknown
Journal	International Journal Of Innovation And Learning
DOIs	https://doi.org/10.1504/IJIL.2015.069634
Publication status	Published - 2015

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia",

author = "M. Amin and S. Uthamaputhran and F. Ali",

year = "2015",

doi = "10.1504/IJIL.2015.069634",

language = "Undefined/Unknown",

journal = "International Journal Of Innovation And Learning",

}

TY - JOUR

T1 - The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia

AU - Amin, M.

AU - Uthamaputhran, S.

AU - Ali, F.

PY - 2015

Y1 - 2015

UR - https://www.scopus.com/pages/publications/84930442123

U2 - 10.1504/IJIL.2015.069634

DO - 10.1504/IJIL.2015.069634

M3 - Article

JO - International Journal Of Innovation And Learning

JF - International Journal Of Innovation And Learning

ER -