Taking the sweetness out of the âShare a Cokeâmarketing campaign: the influence of personalized labelling on elementary school childrens bottled drink choices

Molly Byrne

Taking the sweetness out of the âShare a Cokeâmarketing campaign: the influence of personalized labelling on elementary school childrens bottled drink choices

Molly Byrne

Psychology

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

Original language	English (Ireland)
Number of pages	6
Journal	Pediatric Obesity
Volume	13
Issue number	1
Publication status	Published - 1 Jan 2018

Authors (Note for portal: view the doc link for the full list of authors)

Authors
McDarby, F and O'Hora, Denis and O'shea, D and Byrne, M

Cite this

@article{ba67b4dc7e5340598ca7fa37b114dba5,

title = "Taking the sweetness out of the {\^a}Share a Coke{\^a}marketing campaign: the influence of personalized labelling on elementary school childrens bottled drink choices",

author = "Molly Byrne",

year = "2018",

month = jan,

day = "1",

language = "English (Ireland)",

volume = "13",

journal = "Pediatric Obesity",

number = "1",

}