Systems-thinking social marketing: conceptual extensions and empirical investigations

C. Domegan; P. McHugh; M. Devaney; S. Duane; M. Hogan; B.J. Broome; R.A. Layton; J. Joyce; M. Mazzonetto; J. Piwowarczyk

doi:10.1080/0267257X.2016.1183697

Systems-thinking social marketing: conceptual extensions and empirical investigations

C. Domegan, P. McHugh, M. Devaney, S. Duane, M. Hogan, B.J. Broome, R.A. Layton, J. Joyce, M. Mazzonetto, J. Piwowarczyk

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

146 Citations (Scopus)

Original language	English
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257X.2016.1183697
Publication status	Published - 2016

Access to Document

10.1080/0267257X.2016.1183697

Cite this

@article{97ed7bb78cf944a5897a491f86d0fff7,

title = "Systems-thinking social marketing: conceptual extensions and empirical investigations",

author = "C. Domegan and P. McHugh and M. Devaney and S. Duane and M. Hogan and B.J. Broome and R.A. Layton and J. Joyce and M. Mazzonetto and J. Piwowarczyk",

year = "2016",

doi = "10.1080/0267257X.2016.1183697",

language = "English",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

}

TY - JOUR

T1 - Systems-thinking social marketing: conceptual extensions and empirical investigations

AU - Domegan, C.

AU - McHugh, P.

AU - Devaney, M.

AU - Duane, S.

AU - Hogan, M.

AU - Broome, B.J.

AU - Layton, R.A.

AU - Joyce, J.

AU - Mazzonetto, M.

AU - Piwowarczyk, J.

PY - 2016

Y1 - 2016

UR - https://www.scopus.com/pages/publications/84973131615

U2 - 10.1080/0267257X.2016.1183697

DO - 10.1080/0267257X.2016.1183697

M3 - Article

SN - 0267-257X

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -

Systems-thinking social marketing: conceptual extensions and empirical investigations

Access to Document

Other files and links

Cite this