| Original language | English (Ireland) |
|---|---|
| Journal | Journal of Marketing Management |
| Publication status | Published - 1 Jan 2016 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Domegan, C. and McHugh, P. and Devaney, M. and Duane, S. and Hogan, M. and Broome, B.J.
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