Systems Social Marketing and Macro-Social Marketing: A Systematic Review and Methodological Critique of the Literature and Interventions

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	44th Annual Conference of Macromarketing Society
Publication status	Published - 1 Jan 2019

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{c7870afdef7f46abb5df7a3114676da4,

title = "Systems Social Marketing and Macro-Social Marketing: A Systematic Review and Methodological Critique of the Literature and Interventions",

author = "Christine Domegan",

year = "2019",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "44th Annual Conference of Macromarketing Society",

}