Systems Social Marketing and Macro-Social Marketing; A Systematic Review and Methodological Critique of the Literature and Interventions

Christine Domegan

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	World Social Marketing Conference, Edinburgh, UK.
Publication status	Published - 1 Jan 2019

Authors (Note for portal: view the doc link for the full list of authors)

Authors
Domegan, C., Brychkov, D., Flaherty, T., Anand, M., Duane, S., McHugh, P. and McGloin, A.

@inproceedings{6ba66927f39d4b598bf0f059b21ed995,

title = "Systems Social Marketing and Macro-Social Marketing; A Systematic Review and Methodological Critique of the Literature and Interventions",

author = "Christine Domegan",

year = "2019",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "World Social Marketing Conference, Edinburgh, UK.",

}