@inbook{bec70c920ce749188d68741137608d0e,
title = "Sustainable Luxury: A Framework for Meaning Through Value Congruence",
abstract = "Luxury and sustainability are two market segments that appear to offer opposing values. Consumer behaviour for both luxury and sustainable goods is driven by a combination of rational, emotional, and symbolic goals and desires. A cultural analysis of the language, symbols, and artefacts of a sustainable luxury brand demonstrates how congruent values between sustainability and luxury can attract sustainability conscious consumers while retaining luxury value shoppers. In this conceptual chapter we provide a typology of both luxury and sustainable values and demonstrate how one luxury brand successfully links these values.",
keywords = "Consumption, Cultural analysis, Sustainable luxury, Value congruence",
author = "Volcon, \{Stephanie Y.\} and Marian Makkar and Martin, \{Diane M.\} and Francis Farrelly",
note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2022",
doi = "10.1007/978-3-031-06928-4\_4",
language = "English",
series = "Palgrave Advances in Luxury",
publisher = "Springer Nature",
pages = "59--79",
booktitle = "Palgrave Advances in Luxury",
}