Sustainable consumption: activism, innovation and brands

Pierre McDonagh; Diane M. Martin

doi:10.1080/0267257X.2015.1066565

Sustainable consumption: activism, innovation and brands

Pierre McDonagh
, Diane M. Martin

Bath University
Aalto University

Research output: Contribution to a Journal (Peer & Non Peer) › Editorial

3 Citations (Scopus)

Original language	English
Pages (from-to)	1379-1382
Number of pages	4
Journal	Journal of Marketing Management
Volume	31
Issue number	13-14
DOIs	https://doi.org/10.1080/0267257X.2015.1066565
Publication status	Published - 2 Sept 2015
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

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10.1080/0267257X.2015.1066565

Cite this

@article{85bb1717d3f84cd8ab7ac254b953620a,

title = "Sustainable consumption: activism, innovation and brands",

author = "Pierre McDonagh and Martin, \{Diane M.\}",

year = "2015",

month = sep,

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doi = "10.1080/0267257X.2015.1066565",

language = "English",

volume = "31",

pages = "1379--1382",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "13-14",

}

TY - JOUR

T1 - Sustainable consumption

T2 - activism, innovation and brands

AU - McDonagh, Pierre

AU - Martin, Diane M.

PY - 2015/9/2

Y1 - 2015/9/2

UR - https://www.scopus.com/pages/publications/84939250638

U2 - 10.1080/0267257X.2015.1066565

DO - 10.1080/0267257X.2015.1066565

M3 - Editorial

SN - 0267-257X

VL - 31

SP - 1379

EP - 1382

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 13-14

ER -

Sustainable consumption: activism, innovation and brands

UN SDGs

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Cite this