Stakeholder Social Capital and the Performance Relationship: An Integrative Framework for Stakeholder Marketing

Research output: Contribution to conference (Published)Paper

Original languageEnglish (Ireland)
Publication statusPublished - 1 Jan 2012
EventEuropean Academy of Marketing. 2012 -
Duration: 20 May 2012 → …

Conference

ConferenceEuropean Academy of Marketing. 2012
Period20/05/12 → …

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Leonard, G. & Fleming, D.

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