TY - GEN
T1 - Social media overload and fatigue
T2 - 24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
AU - Islam, A. K.M.Najmul
AU - Whelan, Eoin
AU - Brooks, Stoney
N1 - Publisher Copyright:
© 2018 Association for Information Systems. All rights reserved.
PY - 2018
Y1 - 2018
N2 - This paper investigates the moderating role of multitasking computer self-efficacy on the relationship between social media overload and social media fatigue. We conceptualize social media overload using two dimensions (i.e. information overload and communication overload) and hypothesize that these two dimensions affect social media fatigue. In addition, we also hypothesize that multitasking computer self-efficacy will attenuate the effects of these two dimensions on social media fatigue. We test the model by collecting data from 131 students from an Irish university. Partial Least Squares techniques were used to test the model. The findings suggest that both information overload and communication overload significantly affect social media fatigue, although, the effect of communication overload is more critical than that of information overload. Furthermore, our study results suggest that multitasking computer self-efficacy attenuates the effect of information overload, and reinforces the effect of communication overload on social media fatigue.
AB - This paper investigates the moderating role of multitasking computer self-efficacy on the relationship between social media overload and social media fatigue. We conceptualize social media overload using two dimensions (i.e. information overload and communication overload) and hypothesize that these two dimensions affect social media fatigue. In addition, we also hypothesize that multitasking computer self-efficacy will attenuate the effects of these two dimensions on social media fatigue. We test the model by collecting data from 131 students from an Irish university. Partial Least Squares techniques were used to test the model. The findings suggest that both information overload and communication overload significantly affect social media fatigue, although, the effect of communication overload is more critical than that of information overload. Furthermore, our study results suggest that multitasking computer self-efficacy attenuates the effect of information overload, and reinforces the effect of communication overload on social media fatigue.
KW - Communications overload
KW - Information overload
KW - Multitasking computer self-efficacy
KW - Social media fatigue
KW - Social networking sites
UR - https://www.scopus.com/pages/publications/85054280059
M3 - Conference Publication
AN - SCOPUS:85054280059
SN - 9780996683166
T3 - Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
BT - Americas Conference on Information Systems 2018
PB - Association for Information Systems
Y2 - 16 August 2018 through 18 August 2018
ER -