Social Media Marketing Adoption and Usage within the Irish Dairy Sector

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016.
Publication status	Published - 1 Jan 2016

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{862d7be8166646149abd9df56935f30e,

title = "Social Media Marketing Adoption and Usage within the Irish Dairy Sector",

author = "Ann Torres",

year = "2016",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016.",

}