Social Marketing: The Role of Facebook as a Technology for Social Mechanisms and Transformative Behaviour Change

Christine Domegan

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	2nd Global Conference of the Macromarketing Society
Publication status	Published - 1 Jan 2022

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{5b17665dc45b45bd9fff13aff81d27d2,

title = "Social Marketing: The Role of Facebook as a Technology for Social Mechanisms and Transformative Behaviour Change",

author = "Christine Domegan",

year = "2022",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "2nd Global Conference of the Macromarketing Society",

}