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Slogans as Persuasive Accelerants of Electronic Word-of-Mouth Communication: A Preliminary Conceptual Model

  • Pierangelo Rosati

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publicationAssociation of Marketing Theory and Practice 2022
Publication statusPublished - 1 Mar 2022

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Wood C., Lynn T. and Rosati P.

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