Reporting ethnographic research: Bringing segments to life through movie making and metaphor

Diane M. Martin; John W. Schouten; James H. McAlexander

doi:10.4337/9781847204127.00037

Reporting ethnographic research: Bringing segments to life through movie making and metaphor

Diane M. Martin
, John W. Schouten
, James H. McAlexander

University of Portland
Ethos Market Research, LLC
Oregon State University

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

13 Citations (Scopus)

Abstract

27 Reporting ethnographic research: bringing segments to life through movie making and metaphor Diane M. Martin, John W. Schouten and James H. McAlexander Introduction Marketing managers responsible for functions such as advanced product planning,….

Original language	English
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	361-370
Number of pages	10
ISBN (Electronic)	9781847204127
ISBN (Print)	9781845421007
DOIs	https://doi.org/10.4337/9781847204127.00037
Publication status	Published - 1 Jan 2006
Externally published	Yes

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10.4337/9781847204127.00037

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title = "Reporting ethnographic research: Bringing segments to life through movie making and metaphor",

abstract = "27 Reporting ethnographic research: bringing segments to life through movie making and metaphor Diane M. Martin, John W. Schouten and James H. McAlexander Introduction Marketing managers responsible for functions such as advanced product planning,….",

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Reporting ethnographic research: Bringing segments to life through movie making and metaphor

Abstract

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