Relationship marketing and social marketing

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

14 Citations (Scopus)

Original language	English
Title of host publication	The SAGE Handbook of Social Marketing
Publisher	SAGE PUBLICATIONS INC
Pages	44-60
Number of pages	17
ISBN (Electronic)	9781446201008
ISBN (Print)	9781849201889
DOIs	https://doi.org/10.4135/9781446201008.n4
Publication status	Published - 1 Jan 2011

Access to Document

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title = "Relationship marketing and social marketing",

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AU - Domegan, Christine

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