Product Innovation through Internal Startup in Large Software Companies: A Case Study

Henry Edison, Xiaofeng Wang, Pekka Abrahamsson

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

3 Citations (Scopus)

Abstract

Product innovation is a risky activity, but when successful, it enables large software companies accrue high profits and leapfrog the competition. Internal startups have been promoted as one way to foster product innovation in large companies, which allows them to innovate as startups do. However, internal startups in large companies are challenging endeavours despite of the promised benefits. How large software companies can leverage internal startups in software product innovation is not fully understood due to the scarcity of the relevant studies. Based on a conceptual framework that combines the elements from the Lean startup approach and an internal corporate venturing model, we conducted a case study of a large software company to examine how a new product was developed through the internal startup effort and struggled to achieve the desired outcomes set by the management. As a result, the conceptual framework was further developed into a Lean startup-enabled new product development model for large software companies.

Original languageEnglish
Title of host publicationProceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages128-135
Number of pages8
ISBN (Electronic)9781509028191
DOIs
Publication statusPublished - 14 Oct 2016
Externally publishedYes
Event42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016 - Limassol, Cyprus
Duration: 31 Aug 20162 Sep 2016

Publication series

NameProceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016

Conference

Conference42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016
Country/TerritoryCyprus
CityLimassol
Period31/08/162/09/16

Keywords

  • Case study
  • Internal startup
  • Large software companies
  • Lean startup
  • Software product innovation

Fingerprint

Dive into the research topics of 'Product Innovation through Internal Startup in Large Software Companies: A Case Study'. Together they form a unique fingerprint.

Cite this