Product Innovation through Internal Startup in Large Software Companies: A Case Study

Henry Edison; Xiaofeng Wang; Pekka Abrahamsson

doi:10.1109/SEAA.2016.36

Product Innovation through Internal Startup in Large Software Companies: A Case Study

Henry Edison
, Xiaofeng Wang
, Pekka Abrahamsson

Free University of Bozen-Bolzano
Software Startups Research Network
Norwegian University of Science and Technology (NTNU)

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

4 Citations (Scopus)

Abstract

Product innovation is a risky activity, but when successful, it enables large software companies accrue high profits and leapfrog the competition. Internal startups have been promoted as one way to foster product innovation in large companies, which allows them to innovate as startups do. However, internal startups in large companies are challenging endeavours despite of the promised benefits. How large software companies can leverage internal startups in software product innovation is not fully understood due to the scarcity of the relevant studies. Based on a conceptual framework that combines the elements from the Lean startup approach and an internal corporate venturing model, we conducted a case study of a large software company to examine how a new product was developed through the internal startup effort and struggled to achieve the desired outcomes set by the management. As a result, the conceptual framework was further developed into a Lean startup-enabled new product development model for large software companies.

Original language	English
Title of host publication	Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	128-135
Number of pages	8
ISBN (Electronic)	9781509028191
DOIs	https://doi.org/10.1109/SEAA.2016.36
Publication status	Published - 14 Oct 2016
Externally published	Yes
Event	42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016 - Limassol, Cyprus Duration: 31 Aug 2016 → 2 Sep 2016

Publication series

Name	Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016

Conference

Conference	42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016
Country/Territory	Cyprus
City	Limassol
Period	31/08/16 → 2/09/16

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Case study
Internal startup
Large software companies
Lean startup
Software product innovation

Access to Document

10.1109/SEAA.2016.36

Cite this

Edison, H., Wang, X., & Abrahamsson, P. (2016). Product Innovation through Internal Startup in Large Software Companies: A Case Study. In Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016 (pp. 128-135). Article 7592788 (Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/SEAA.2016.36

Edison, Henry ; Wang, Xiaofeng ; Abrahamsson, Pekka. / Product Innovation through Internal Startup in Large Software Companies : A Case Study. Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016. Institute of Electrical and Electronics Engineers Inc., 2016. pp. 128-135 (Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016).

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abstract = "Product innovation is a risky activity, but when successful, it enables large software companies accrue high profits and leapfrog the competition. Internal startups have been promoted as one way to foster product innovation in large companies, which allows them to innovate as startups do. However, internal startups in large companies are challenging endeavours despite of the promised benefits. How large software companies can leverage internal startups in software product innovation is not fully understood due to the scarcity of the relevant studies. Based on a conceptual framework that combines the elements from the Lean startup approach and an internal corporate venturing model, we conducted a case study of a large software company to examine how a new product was developed through the internal startup effort and struggled to achieve the desired outcomes set by the management. As a result, the conceptual framework was further developed into a Lean startup-enabled new product development model for large software companies.",

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Edison, H, Wang, X & Abrahamsson, P 2016, Product Innovation through Internal Startup in Large Software Companies: A Case Study. in Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016., 7592788, Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016, Institute of Electrical and Electronics Engineers Inc., pp. 128-135, 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016, Limassol, Cyprus, 31/08/16. https://doi.org/10.1109/SEAA.2016.36

Product Innovation through Internal Startup in Large Software Companies: A Case Study. / Edison, Henry; Wang, Xiaofeng; Abrahamsson, Pekka.
Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016. Institute of Electrical and Electronics Engineers Inc., 2016. p. 128-135 7592788 (Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016).

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

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T1 - Product Innovation through Internal Startup in Large Software Companies

T2 - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016

AU - Edison, Henry

AU - Wang, Xiaofeng

AU - Abrahamsson, Pekka

PY - 2016/10/14

Y1 - 2016/10/14

N2 - Product innovation is a risky activity, but when successful, it enables large software companies accrue high profits and leapfrog the competition. Internal startups have been promoted as one way to foster product innovation in large companies, which allows them to innovate as startups do. However, internal startups in large companies are challenging endeavours despite of the promised benefits. How large software companies can leverage internal startups in software product innovation is not fully understood due to the scarcity of the relevant studies. Based on a conceptual framework that combines the elements from the Lean startup approach and an internal corporate venturing model, we conducted a case study of a large software company to examine how a new product was developed through the internal startup effort and struggled to achieve the desired outcomes set by the management. As a result, the conceptual framework was further developed into a Lean startup-enabled new product development model for large software companies.

AB - Product innovation is a risky activity, but when successful, it enables large software companies accrue high profits and leapfrog the competition. Internal startups have been promoted as one way to foster product innovation in large companies, which allows them to innovate as startups do. However, internal startups in large companies are challenging endeavours despite of the promised benefits. How large software companies can leverage internal startups in software product innovation is not fully understood due to the scarcity of the relevant studies. Based on a conceptual framework that combines the elements from the Lean startup approach and an internal corporate venturing model, we conducted a case study of a large software company to examine how a new product was developed through the internal startup effort and struggled to achieve the desired outcomes set by the management. As a result, the conceptual framework was further developed into a Lean startup-enabled new product development model for large software companies.

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KW - Internal startup

KW - Large software companies

KW - Lean startup

KW - Software product innovation

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Edison H, Wang X, Abrahamsson P. Product Innovation through Internal Startup in Large Software Companies: A Case Study. In Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016. Institute of Electrical and Electronics Engineers Inc. 2016. p. 128-135. 7592788. (Proceedings - 42nd Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2016). doi: 10.1109/SEAA.2016.36

Product Innovation through Internal Startup in Large Software Companies: A Case Study

Abstract

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UN SDGs

Keywords

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