Product And Promotion Adaptation By European Firms In The US

James J. Ward

Research output: Contribution to a Journal (Peer & Non Peer)Articlepeer-review

Original languageEnglish (Ireland)
JournalJournal Of International Business Studies
Publication statusPublished - 1 Jan 1973

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Ward, J.

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