| Original language | English (Ireland) |
|---|---|
| Journal | Journal Of International Business Studies |
| Publication status | Published - 1 Jan 1973 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Ward, J.
Product And Promotion Adaptation By European Firms In The US
James J. Ward
Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review