Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publicationAcademy of Marketing Conference (AM) 2013
Publication statusPublished - 1 Jul 2013

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Doyle, Catherine and Torres, Ann M.

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