Positive messaging and employee brand advocacy

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Abstract

Digital Marketing, Employee Advocacy, Social Media

Original language	English (Ireland)
Title of host publication	SAGE Handbook of Digital Marketing
Publisher	SAGE Publications Ltd.
Publication status	Published - 1 Jan 2022

@inbook{08e91d3536f647d1a652e41956cd3686,

title = "Positive messaging and employee brand advocacy",

abstract = "Digital Marketing, Employee Advocacy, Social Media",

author = "Ann Torres",

note = "A. Hanlon T. Tuten (Eds.)",

year = "2022",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "SAGE Handbook of Digital Marketing",

publisher = "SAGE Publications Ltd.",

}