Organizing an effective community-wide physical activity Campaign: A step-by-step guide

Bill Reger-Nash; Adrian Bauman; Ben J. Smith; Cora L. Craig; Christiaan G. Abildso; Kevin M. Leyden

doi:10.1249/FIT.0b013e318229cc4f

Organizing an effective community-wide physical activity Campaign: A step-by-step guide

Bill Reger-Nash
, Adrian Bauman
, Ben J. Smith
, Cora L. Craig
, Christiaan G. Abildso
, Kevin M. Leyden

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

2 Citations (Scopus)

Abstract

LEARNING OBJECTIVES: Readers will be able to: 1. identify key community-based resources to assist with addressing the problem of physical inactivity 2. describe the five phases of an effective community-level physical activity campaign 3. describe strategies to assess needs, plan, implement, and evaluate a physical activity campaign in their community.

Original language	English
Pages (from-to)	21-27
Number of pages	7
Journal	ACSM's Health and Fitness Journal
Volume	15
Issue number	5
DOIs	https://doi.org/10.1249/FIT.0b013e318229cc4f
Publication status	Published - Sep 2011
Externally published	Yes

Keywords

Evaluation
Mass Media
Participatory Planning
Social Ecological Approach
Social Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1249/FIT.0b013e318229cc4f

Cite this

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title = "Organizing an effective community-wide physical activity Campaign: A step-by-step guide",

abstract = "LEARNING OBJECTIVES: Readers will be able to: 1. identify key community-based resources to assist with addressing the problem of physical inactivity 2. describe the five phases of an effective community-level physical activity campaign 3. describe strategies to assess needs, plan, implement, and evaluate a physical activity campaign in their community.",

keywords = "Evaluation, Mass Media, Participatory Planning, Social Ecological Approach, Social Marketing",

author = "Bill Reger-Nash and Adrian Bauman and Smith, \{Ben J.\} and Craig, \{Cora L.\} and Abildso, \{Christiaan G.\} and Leyden, \{Kevin M.\}",

year = "2011",

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language = "English",

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AU - Reger-Nash, Bill

AU - Bauman, Adrian

AU - Smith, Ben J.

AU - Craig, Cora L.

AU - Abildso, Christiaan G.

AU - Leyden, Kevin M.

PY - 2011/9

Y1 - 2011/9

N2 - LEARNING OBJECTIVES: Readers will be able to: 1. identify key community-based resources to assist with addressing the problem of physical inactivity 2. describe the five phases of an effective community-level physical activity campaign 3. describe strategies to assess needs, plan, implement, and evaluate a physical activity campaign in their community.

AB - LEARNING OBJECTIVES: Readers will be able to: 1. identify key community-based resources to assist with addressing the problem of physical inactivity 2. describe the five phases of an effective community-level physical activity campaign 3. describe strategies to assess needs, plan, implement, and evaluate a physical activity campaign in their community.

KW - Evaluation

KW - Mass Media

KW - Participatory Planning

KW - Social Ecological Approach

KW - Social Marketing

UR - https://www.scopus.com/pages/publications/80052475260

U2 - 10.1249/FIT.0b013e318229cc4f

DO - 10.1249/FIT.0b013e318229cc4f

M3 - Article

AN - SCOPUS:80052475260

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JO - ACSM's Health and Fitness Journal

JF - ACSM's Health and Fitness Journal

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ER -

Organizing an effective community-wide physical activity Campaign: A step-by-step guide

Abstract

Keywords

UN SDGs

Access to Document

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