Original language | English (Ireland) |
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Title of host publication | 49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016. |
Publication status | Published - 1 Jan 2016 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Kenney, A., Torres, A.M., Domegan, C.