Abstract
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-- gt;
A social
media platform (ValuePulse) linked California
agribusiness undergraduates in a marketing class to students in a marketing
course in Ireland. The social media platform was used to create a combined group
allowing students in both classes to contribute to discussion board posts on
current news articles related to marketing. Instructors from each course
alternatively posted articles. A survey tool was used to gauge student perceptions
of the experience. Results were compared to a control group of California
undergraduates using the same social media platform to discuss articles related
to their courses, but without the international contingent. Survey results show
an increased level of engagement by the international collaboration group. A
greater proportion of students in the international collaboration said they
learned from their classmates comments on the discussion board (73% to 86%)
and said that they found the experience rewarding. These results are consistent
with prior studies on the internationalization of higher education classrooms
and suggest vast potential associated with the incorporation of
technology-aided global classrooms.
| Original language | English (Ireland) |
|---|---|
| Journal | Teachers And Teaching |
| Volume | 57 |
| Issue number | 3a |
| DOIs | |
| Publication status | Published - 1 Sep 2013 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- McGarry-Wolf, Marianne; Higgins, Lindsey and Torres, Ann M.