Only you can prevent brand burnout: Cultural branding and the case of smokey bear

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

3 Citations (Scopus)

Original language	English
Title of host publication	Brand Mascots
Subtitle of host publication	And Other Marketing Animals
Publisher	Taylor and Francis
Pages	191-203
Number of pages	13
ISBN (Electronic)	9780203527757
ISBN (Print)	9780415826761
DOIs	https://doi.org/10.4324/9780203527757
Publication status	Published - 1 Jan 2014
Externally published	Yes

Access to Document

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title = "Only you can prevent brand burnout: Cultural branding and the case of smokey bear",

author = "Martin, \{Diane M.\} and Connie Bullis and Jack Tillotson and Schouten, \{John W.\}",

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T1 - Only you can prevent brand burnout

T2 - Cultural branding and the case of smokey bear

AU - Martin, Diane M.

AU - Bullis, Connie

AU - Tillotson, Jack

AU - Schouten, John W.

PY - 2014/1/1

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PB - Taylor and Francis

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