Only you can prevent brand burnout: Cultural branding and the case of smokey bear

Diane M. Martin, Connie Bullis, Jack Tillotson, John W. Schouten

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Brand Mascots
Subtitle of host publication	And Other Marketing Animals
Publisher	Taylor and Francis
Pages	191-203
Number of pages	13
ISBN (Electronic)	9780203527757
ISBN (Print)	9780415826761
DOIs	https://doi.org/10.4324/9780203527757
Publication status	Published - 1 Jan 2014
Externally published	Yes

Access to Document

@inbook{2117620a12fa43ac9479459f3463b01e,

title = "Only you can prevent brand burnout: Cultural branding and the case of smokey bear",

author = "Martin, \{Diane M.\} and Connie Bullis and Jack Tillotson and Schouten, \{John W.\}",

year = "2014",

month = jan,

day = "1",

doi = "10.4324/9780203527757",

language = "English",

isbn = "9780415826761",

pages = "191--203",

booktitle = "Brand Mascots",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Only you can prevent brand burnout

T2 - Cultural branding and the case of smokey bear

AU - Martin, Diane M.

AU - Bullis, Connie

AU - Tillotson, Jack

AU - Schouten, John W.

PY - 2014/1/1

Y1 - 2014/1/1

UR - https://www.scopus.com/pages/publications/84955652457

U2 - 10.4324/9780203527757

DO - 10.4324/9780203527757

M3 - Chapter

SN - 9780415826761

SP - 191

EP - 203

BT - Brand Mascots

PB - Taylor and Francis

ER -