Only you can prevent brand burnout: Cultural branding and the case of smokey bear

Diane M. Martin, Connie Bullis, Jack Tillotson, John W. Schouten

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Brand Mascots
Subtitle of host publication	And Other Marketing Animals
Publisher	Taylor and Francis
Pages	191-203
Number of pages	13
ISBN (Electronic)	9780203527757
ISBN (Print)	9780415826761
DOIs	https://doi.org/10.4324/9780203527757
Publication status	Published - 1 Jan 2014
Externally published	Yes

Access to Document

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