Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

126 Citations (Scopus)

Original language	Undefined/Unknown
Journal	Journal of Hospitality and Tourism Technology
DOIs	https://doi.org/10.1108/JHTT-03-2015-0018
Publication status	Published - 2016

Access to Document

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title = "Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing",

author = "S. Rezaei and F. Ali and M. Amin and S. Jayashree",

year = "2016",

doi = "10.1108/JHTT-03-2015-0018",

language = "Undefined/Unknown",

journal = "Journal of Hospitality and Tourism Technology",

issn = "1757-9880",

publisher = "Emarald Group Publishing Ltd",

}

TY - JOUR

T1 - Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing

AU - Rezaei, S.

AU - Ali, F.

AU - Amin, M.

AU - Jayashree, S.

PY - 2016

Y1 - 2016

UR - https://www.scopus.com/pages/publications/84954466516

U2 - 10.1108/JHTT-03-2015-0018

DO - 10.1108/JHTT-03-2015-0018

M3 - Article

SN - 1757-9880

JO - Journal of Hospitality and Tourism Technology

JF - Journal of Hospitality and Tourism Technology

ER -