TY - GEN
T1 - On-line retailing
T2 - IFIP TC8/WG8.4 2nd Working Conference on E-Business: Multidisciplinary Research and Practice
AU - Golden, William
AU - Hughes, Martin
AU - Gallagher, Patricia
PY - 2003
Y1 - 2003
N2 - This research is a descriptive study to identify some of the factors that contribute to the successful use of e-business. The research was focused on the retail Industry in Ireland, and more specifically on existing on-line retailers of Irish made gifts. The study was conducted using a postal survey. The research found that specific organisational factors early adoption of web technology, internal IS/IT expertise, having an e-business strategy, and a person who champions the e-business project - does result in more successful c-business presences. Further, the research found no evidence to support the belief that certain product types are more likely to be successful on the web.
AB - This research is a descriptive study to identify some of the factors that contribute to the successful use of e-business. The research was focused on the retail Industry in Ireland, and more specifically on existing on-line retailers of Irish made gifts. The study was conducted using a postal survey. The research found that specific organisational factors early adoption of web technology, internal IS/IT expertise, having an e-business strategy, and a person who champions the e-business project - does result in more successful c-business presences. Further, the research found no evidence to support the belief that certain product types are more likely to be successful on the web.
UR - https://www.scopus.com/pages/publications/84904339556
M3 - Conference Publication
AN - SCOPUS:84904339556
SN - 9781475764932
T3 - IFIP Advances in Information and Communication Technology
SP - 421
EP - 436
BT - Seeking Success in E-Business
PB - Springer New York LLC
Y2 - 9 June 2002 through 11 June 2002
ER -