Non-linear causal modelling in social marketing for wicked problems

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35 Citations (Scopus)

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@article{9ad5643d2036456a920b31b97a307f62,

title = "Non-linear causal modelling in social marketing for wicked problems",

author = "C. Domegan and P. McHugh and B.J. Biroscak and C. Bryant and T. Calis",

year = "2017",

doi = "10.1108/JSOCM-02-2017-0007",

language = "English",

journal = "Journal of Social Marketing",

issn = "2042-6763",

publisher = "Emerald Publishing",

}

TY - JOUR

T1 - Non-linear causal modelling in social marketing for wicked problems

AU - Domegan, C.

AU - McHugh, P.

AU - Biroscak, B.J.

AU - Bryant, C.

AU - Calis, T.

PY - 2017

Y1 - 2017

UR - https://www.scopus.com/pages/publications/85026919985

U2 - 10.1108/JSOCM-02-2017-0007

DO - 10.1108/JSOCM-02-2017-0007

M3 - Article

SN - 2042-6763

JO - Journal of Social Marketing

JF - Journal of Social Marketing

ER -