New Product Development and Low Cost Cars  Lessons from Multinational and Chinese Car Makers

David O'Sullivan

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	International (Summer) Conference on Asia Pacific Business Innovation Technology Management
Publication status	Published - 1 Jan 2010

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{2f9ebb9ba7804efb81f20c5ea6a8b855,

title = "New Product Development and Low Cost Cars Lessons from Multinational and Chinese Car Makers",

author = "David O'Sullivan",

year = "2010",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "International (Summer) Conference on Asia Pacific Business Innovation Technology Management",

}