New Product Development and Low Cost Cars Lessons from Multinational and Chinese Car Makers

David O'Sullivan

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publicationInternational (Summer) Conference on Asia Pacific Business Innovation Technology Management
Publication statusPublished - 1 Jan 2010

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • O'Sullivan, D., Thoma, B.

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