TY - BOOK
T1 - Media in China
T2 - Consumption, content and crisis
AU - Donald, Stephanie Hemelryk
AU - Hong, Yin
AU - Keane, Michael
N1 - Publisher Copyright:
© 2002 Stephanie Hemelryk Donald, Michael Keane and Yin Hong.
PY - 2014/1/1
Y1 - 2014/1/1
N2 - Multinational media companies increasingly look to China as a highly important market for the future, but with what degreeof confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.
AB - Multinational media companies increasingly look to China as a highly important market for the future, but with what degreeof confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.
UR - http://www.scopus.com/inward/record.url?scp=85069605815&partnerID=8YFLogxK
U2 - 10.4324/9781315870663
DO - 10.4324/9781315870663
M3 - Book
AN - SCOPUS:85069605815
SN - 9780700716142
BT - Media in China
PB - Taylor and Francis
ER -
