Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity.

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publicationThe 8th Irish Academy of Management (IAM) 2005
Publication statusPublished - 1 Sep 2005

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Grant, Richard and Torres, Ann M.

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