Marketing: An Introduction

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Original languageEnglish (Ireland)
Title of host publicationPremium Brand Positioning: Marketing at Work 7.2 Cloon Keen Atelier
PublisherPearson Prentice-Hall
Publication statusPublished - 1 Jan 2009

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Torres, Ann. M.

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